If coffee always tasted like this,
I would drink it more.

For me, drinking coffee started somewhat as a habit. I liked drinking it, but only if it tasted good. As I learned about coffee it turned into a hobby. This hobby sent me on a search for better products, better techniques, and it taught me about the care that goes into a great cup of coffee. The transition from brewing at home to roasting beans on my own was a fairly natural one. It was brought about by the desire for the best cup possible. I cared so much. I wanted more control over how the coffee tasted. I knew that if I started with a high quality product, and did my best to not roast too dark the result would be something that is enjoyable to drink.

It would be something I could enjoy making. The results honestly blew me away, I can still taste the tangerine acidity and rustic sweetness of that first coffee from Ecuador I roasted.

Now, some time later, this habit has grown up into a business. The “I” and “me” in this story has turned into “us” and “we”. With every roast we are still getting similar comments to the ones that I got from that first batch. Our notion of taking a high quality product we care about, and doing our best to keep the craft in our coffee is proving to be the foundation of the Rockford Roasting Company.

I let my friends try the coffee, and they were amazed as well”! “It’s not bitter at all.” “If coffee always tasted like this, I would drink it more.” “Wow, I don’t even think it needs cream and sugar!” were among the comments I received from the first batch.


Ben Chauvin


What goes into a great cup of coffee?